Every Project Begins with a Dream: The Story Behind Dreamroom Project

At ELF Design Studio, we believe that a space is more than walls and furniture. It is a reflection of your story. Every project begins with a DREAM, and that dream is always YOURS.

The Dreamroom Project began as an Instagram account created by friends, two freelance designers and a creative whose love for interior design, styling, and photography continues to this day. What started as a passion project filled with ideas and transformations soon grew into something bigger, evolving into ELF Design Studio, formerly known as ELF Interiors. Today, the Dreamroom Project remains at the heart of our work. It’s the name we give to every transformation we create: spaces that are not only beautiful, but purposeful and deeply personal.

From the very beginning, our belief has been simple: interior design should be personal, intentional, and truly transformative. A home or business is never just about how it looks. It is about how it makes you feel the moment you step inside. Does it welcome you with warmth? Inspire creativity? Offer comfort and calm at the end of the day? These questions guide everything we design.

Over the years, we have been grateful for the opportunity to transform a wide range of spaces including family homes, vacation retreats, bakeshops, and beauty spas. Each one tells a different story, yet all share the same foundation: COLLABORATION.

Our design philosophy is clear: we design for you, with you.

That means listening deeply to your vision, understanding your lifestyle, and creating spaces where beauty and function come together naturally. For some, this story becomes a serene master bedroom with the calm of a boutique hotel retreat. For others, it is a lively bakery where the warmth of fresh bread greets every guest. It can also be a compact condo transformed into a welcoming weekend home. Each project is unique, because each story is different.

The Dreamroom Project is what we call these transformations. Spaces shaped by collaboration and crafted with intention, designed to feel deeply personal and undeniably yours.

This blog is where we share their stories: design tips to use in your own home, insights from our creative process, and reflections on the small details that often make the biggest difference. More than anything, you will discover that design is storytelling, and every story is unique.

We are so glad you are here.

Whether you came for inspiration, practical advice, or to simply dream a little, welcome. This is the beginning of your journey with us.

*Ready to start your own transformation? Inquire now and let’s bring your story to life.